Contact

📞 +972 52-6394238

✉️ [email protected]

📍 Tel Aviv**, Israel**

🌐 Portfolio

Interests

🇮🇱 Hebrew

🇺🇸 English

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I come from the art and culture world. Nowadays as a designer, I wish to create smooth, effective and data-driven solutions for complex challenges.

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Work History

**Lightricks / Product Designer at Brand’s team**

April 2025 – Present

Working in a fast-paced design-to-production environment, contributing to innovative products for brands.

• Contributed to the end-to-end design of Content Lab↗️, a new product developed from scratch, as part of a dedicated design team.
• Collaborating closely with cross-functional teams (product designers, creative, development, marketing, user research) to deliver KPI-driven solutions.
• leveraging AI tools (e.g., Figma Make, Bolt, Claude, ChatGPT) throughout the design process from ideation to prototyping.

**Wix.com / Product Designer at Mobile Apps team**

Jul 2022 - Nov 2024

Working on SaaS products involves working with design systems to create user-centric products in a very team-oriented environment.

My day-to-day responsibilities include:

• Ability to independently lead projects from concept to completion.
• Design solutions for large-scale, complex projects for both mobile and desktop platforms (Mastery of Figma, and other relevant tools).
• Collaborating with Product, R&D and data science teams.
• Utilizing UX research (user interviews, collecting and analyzing data) in order to transform user needs into actionable design improvements.
• Present my designs and sell my solutions.

Education

Create Future School / UX UI Design 2021-2022 This experience helped me learn many new things such as market research, user research, concept building, information architecture, wireframing, usability testing, and storytelling for impactful presentations.

Tel Aviv University / Art History B.A Degree

2015-2018

I analyzed works of art within their historical, philosophical, religious, political, and economic contexts. Familiarity with the research methodologies of the field allows me to delve deeper and uncover hidden insights.

Skills